Shouninjutsu

Why is it so many of “my” best ideas seem to come from others? <g>

Robert Gorell has another great article at Grokdotcom entitled “Rubel’s Twitter List Trumps Godin’s Bestsellers.”  Rather than try to recap it, I encourage you to go read it for yourself.

 I WILL however revise and repost here a couple of my personal comments on the article:

EXCELLENT article, Robert. DEAD ON.  And LOVE Jeffrey (Eisenberg)’s statements about marketing’s “occupational hazard” of overestimating our own importance to our audience. Now THAT is a book idea (though I’m not sure who would want to read it– further evidence of the uncomfortable truth in the statement…).

Also excellent points by Jim (Novo).  As a founding team member of MyFamily.com/ Ancestry.com, one of the web’s early HIGH TRAFFIC (fastest growing site of 1999) and yet supposedly STICKIEST sites (top five in terms of frequency, length of stay and other such metrics), I can attest that advertising and engagement are almost universally inversely-related.

And even more sobering is that while “engagement” may consist of multiple “micro conversions,” that doesn’t in any way guarantee the “final” conversion, where people take out their wallets and choose to buy your product/service rather than bread and milk. Whether you fumble mid-field or 1 yard from your opponent’s goal line, you still lose the ball and don’t put up any points.

Again, having been on the roster of “Team CMGI” during those bubble years, saw it first hand and have INCREDIBLE war stories…hey, maybe I should write a book! Any of you marketers out there want to read it?